Concepedia
Statistics
Publications
8
Citations
453
H-Index
Active since
2006
Affiliations
Sungkyunkwan University(Current)
University of Technology Sydney
University of Illinois Chicago
Ulsan National Institute of Science and Technology
Hyejin Lee is an author at Sungkyunkwan University specializing in marketing, behavioral decision making, and business.
Top concepts
MarketingBehavioral Decision MakingBiasBusinessManagementPsychologyEngineeringSocial SciencesConsumer ResearchBehavioral Economics
Publications per year
2006–2024
AI increases unethical consumer behavior due to reduced anticipatory guilt
TaeWoo Kim, Hyejin Lee, Michelle Yoosun Kim et al. · Journal of the Academy of Marketing Science · 2022 · 139 citations
Computer Ethic, Behavioral Sciences, Anticipatory Guilt +10
Do You Mind if I Ask You a Personal Question? How AI Service Agents Alter Consumer Self-Disclosure
TaeWoo Kim, Li Jiang, Adam Duhachek et al. · Journal of Service Research · 2022 · 116 citations
Artificial Intelligence, Behavioral Decision Making, Digital Marketing +30
Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity
Hyejin Lee, Ashok K. Lalwani, Jessie J. Wang · Journal of Marketing · 2020 · 59 citations
Consumer Uncertainty, Behavioral Decision Making, Consumer Study +18
Characterization and Control of Irreversible Reaction in Li-Rich Cathode during the Initial Charge Process
Hyejin Lee, Suk Bum Lim, Jin Young Kim et al. · ACS Applied Materials & Interfaces · 2018 · 53 citations
The impact of service R&D on the performance of Korean information communication technology small and medium enterprises
Yeonhee Lee, Sooyoung Kim, Hyejin Lee · Journal of Engineering and Technology Management · 2010 · 42 citations
Service R, International Management, Business Intelligence +12
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