Sandra Horvat

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Publications

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Active since

2013

Affiliations

Sandra Horvat is an author at University of Zagreb specializing in marketing management, private label management, and private label consumer behavior.

ORCID

Publications per year

2013–2022

Publications

The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures

Morana Fudurić, Ákos Varga, Sandra Horvat et al. · Journal of Business Research · 2022 · 36 citations

Business, Marketing, Marketing Management +17

Perceived Risk Influence on the Consumer Attitude to Private Labels in the Product’s Life Cycle Growth Stage

Sandra Horvat, Đurđana Ozretić Došen · Economic and business review · 2013 · 27 citations · Full text

Business, Marketing, Marketing Management +15

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