Concepedia
Statistics
Publications
8
Citations
218
H-Index
Active since
2009
Affiliations
University of Zagreb(Current)
Northwestern University
Università della Svizzera italiana
Morana Fudurić is an author at University of Zagreb specializing in marketing, marketing management, and social sciences.
Publications per year
2009–2022
An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems
Edward C. Malthouse, Yasaman Kamyab Hessary, Khadija Ali Vakeel et al. · Journal of Advertising · 2019 · 44 citations
Business, Marketing, Marketing Management +14
The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Morana Fudurić, Ákos Varga, Sandra Horvat et al. · Journal of Business Research · 2022 · 36 citations
Business, Marketing, Marketing Management +17
Keep it, shave it, cut it: A closer look into consumers’ video viewing behavior
Morana Fudurić, Edward C. Malthouse, Vijay Viswanathan · Business Horizons · 2017 · 33 citations
Social Sciences, Marketing, Marketing Management +12
How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab
Emanuela Jurietti, Andreina Mandelli, Morana Fudurić · Corporate Social Responsibility and Environmental Management · 2017 · 32 citations
Management, Organization Studies, Sustainability Management +14
Communicating social media policies: evaluation of current practices
Morana Fudurić, Andreina Mandelli · Journal of Communication Management · 2014 · 26 citations
Social Sciences, Communication, Organizational Behavior +14
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