Concepedia
Statistics
Publications
7
Citations
267
H-Index
Active since
2005
Affiliations
Università della Svizzera italiana(Current)
Bocconi University
Andreina Mandelli is an author at Università della Svizzera italiana specializing in business, marketing, and social media.
Publications per year
2005–2024
Empathic voice assistants: Enhancing consumer responses in voice commerce
Alex Mari, Andreina Mandelli, René Algesheimer · Journal of Business Research · 2024 · 78 citations · Full text
Business, Computer Science, Marketing +14
Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
Ana Javornik, Andreina Mandelli · Journal of Database Marketing & Customer Strategy Management · 2012 · 67 citations · Full text
Business, Marketing, Marketing Management +12
How do virtual corporate social responsibility dialogs generate value? A case study of The Unilever Sustainable Living Lab
Emanuela Jurietti, Andreina Mandelli, Morana Fudurić · Corporate Social Responsibility and Environmental Management · 2017 · 32 citations
Management, Organization Studies, Sustainability Management +14
Communicating social media policies: evaluation of current practices
Morana Fudurić, Andreina Mandelli · Journal of Communication Management · 2014 · 26 citations
Social Sciences, Communication, Organizational Behavior +14
Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV
Andreina Mandelli, Ivan Snehota · Management Decision · 2014 · 26 citations
Business, Marketing, Marketing Management +11
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