Concepedia

Customer Perception Analysis

Customer Perception Analysis is a methodological construct within the Voice of the Customer research domain that systematically identifies, interprets, and evaluates customers' subjective interpretations of products, services, or brand interactions to uncover underlying cognitive and affective responses shaping their experienced quality and satisfaction.

512

Publications

31.9K

Citations

1.3K

Authors

578

Institutions

Publications per year

2017–2026

225

Parents

Publications

512

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman et al. · Journal of Retailing · 2009 · 3K citations

, , +13

Customer delight: Foundations, findings, and managerial insight

Richard L. Oliver · Journal of Retailing · 1997 · 1.6K citations

, , +14

Understanding customer experience.

Christopher Meyer, Andre Schwager · PubMed · 2007 · 1K citations

, , +10

Customer experience quality: an exploration in business and consumer contexts using repertory grid technique

Fred Lemke, Moira Clark, Hugh Wilson · Journal of the Academy of Marketing Science · 2010 · 879 citations

, , +11

Beyond valence in customer dissatisfaction

Marcel Zeelenberg, Rik Pieters · Journal of Business Research · 2002 · 836 citations

, , +12

1–5 of 512

Authors

1.3K

  1. PK
    Philipp Klaus

    International University of Monaco, Monaco

    4 publications · 514 citations

    5

    h-index

  2. YK
    Ying Kei Tse

    University of York, United Kingdom

    4 publications · 238 citations

    4

    h-index

  3. ZR
    Zillur Rahman

    Indian Institute of Technology Roorkee, India

    3 publications · 125 citations

    3

    h-index

  4. MZ
    Minhao Zhang

    University of Bristol, United Kingdom

    3 publications · 145 citations

    3

    h-index

  5. SR
    Sally Rao Hill

    The University of Adelaide, Australia

    2 publications · 156 citations

    3

    h-index

1–5 of 1.3K

Institutions

578

  1. Karlstad University

    Karlstad, Sweden

    7 h-index

    13 publications

    1.3K citations

  2. Universiti Teknologi MARA

    Shah Alam, Malaysia

    6 h-index

    13 publications

    400 citations

  3. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    5 h-index

    11 publications

    551 citations

  4. International University of Monaco

    Monaco, Monaco

    4 h-index

    4 publications

    206 citations

  5. University of Warwick

    Coventry, United Kingdom

    4 h-index

    6 publications

    352 citations

  6. Hanken School of Economics

    Helsinki, Finland

    4 h-index

    4 publications

    352 citations

  7. The University of Queensland

    Brisbane, Australia

    4 h-index

    3 publications

    417 citations

  8. Cranfield University

    Cranfield, United Kingdom

    4 h-index

    6 publications

    1.4K citations

1–8 of 578

Venues

  1. Sustainability

    12 publications · 407 citations

    12

    h-index

  2. Journal of Retailing and Consumer Services

    12 publications · 795 citations

    12

    h-index

  3. Journal of Business Research

    JBR · 10 publications · 1.2K citations

    11

    h-index

  4. Journal of Services Marketing

    11 publications · 893 citations

    11

    h-index

  5. SSRN Electronic Journal

    Repository · 8 publications · 247 citations

    9

    h-index

1–5