Moira Clark

Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes

Susan Rose, Moira Clark, Phillip Samouel et al. · Journal of Retailing · 2012 · 1.1K citations

Business, Marketing, Marketing Management +14

Customer experience quality: an exploration in business and consumer contexts using repertory grid technique

Fred Lemke, Moira Clark, Hugh Wilson · Journal of the Academy of Marketing Science · 2010 · 879 citations

Business, Marketing, Marketing Management +11

Fifteen years of customer engagement research: a bibliometric and network analysis

Linda D. Hollebeek, Tripti Sharma, Ritesh Pandey et al. · Journal of Product & Brand Management · 2021 · 185 citations

Business, Marketing, Marketing Management +17

Virtual reality through the customer journey: Framework and propositions

Linda D. Hollebeek, Moira Clark, Tor W. Andreassen et al. · Journal of Retailing and Consumer Services · 2020 · 163 citations

Business, Marketing, Marketing Management +14

Exploring customer engagement in the product vs. service context

Mohsen Behnam, Linda D. Hollebeek, Moira Clark et al. · Journal of Retailing and Consumer Services · 2021 · 114 citations

Business, Marketing, Marketing Management +14