Mohsen Behnam

Exploring customer engagement in the product vs. service context

Mohsen Behnam, Linda D. Hollebeek, Moira Clark et al. · Journal of Retailing and Consumer Services · 2021 · 108 citations

Customer Satisfaction, Interactive Marketing, Management +8

The impact of perceived corporate social responsibility on value-in-use through customer engagement in non-profit sports clubs: the moderating role of co-production

Mohsen Behnam, Christos Anagnostopoulos, Terri Byers et al. · European Sport Management Quarterly · 2021 · 36 citations

Customer Satisfaction, Consumer Research, Non-profit Sports Clubs +19

The Role of Consumer Engagement in Behavioral Loyalty through Value Co-Creation in Fitness Clubs

Mohsen Behnam, Mikihiro Sato, Bradley J. Baker · Sport Management Review · 2021 · 35 citations

Customer Satisfaction, Relationship Marketing, Motivation +13

Connecting Customer Knowledge Management and Intention to Use Sport Services Through Psychological Involvement, Commitment, and Customer Perceived Value

Mohsen Behnam, Mikihiro Sato, Bradley J. Baker et al. · Journal of Sport Management · 2020 · 29 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +25

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs

Mohsen Behnam, Do Young Pyun, Jason P. Doyle et al. · International Journal of Sports Marketing and Sponsorship · 2020 · 29 citations · Full text

Customer Satisfaction, Relationship Marketing, Service Quality +13