Concepedia
Statistics
Publications
29
Citations
714
H-Index
16
Active since
2009
Affiliations
Loughborough University(Current)
Nanyang Technological University
Chung-Ang University
University of Kurdistan
Education University of Hong Kong
Do Young Pyun is an author at Loughborough University specializing in marketing, consumer behavior, and marketing management.
Publications per year
2009–2024
Leisure nostalgia: Scale development and validation
Heetae Cho, Do Young Pyun, John Wang · Journal of Leisure Research · 2019 · 64 citations · Full text
Social Sciences, Behavioral Sciences, Marketing +11
Attitude toward advertising through sport: A theoretical framework
Do Young Pyun, Jeffrey James · Sport Management Review · 2010 · 62 citations
Business, Marketing, Marketing Management +13
Further development of the talent development environment questionnaire for sport
Chunxiao Li, John Wang, Do Young Pyun et al. · Journal of Sports Sciences · 2015 · 54 citations · Full text
Education, Psychology, Measurement Invariance +15
The influence of stadium environment on attendance intentions in spectator sport
Heetae Cho, Hyun–Woo Lee, Do Young Pyun · International Journal of Sports Marketing and Sponsorship · 2018 · 49 citations · Full text
Business, Marketing, Marketing Management +17
Testing the impact of athlete brand image attributes on fan loyalty
Abed Mahmoudian, Saeed Sadeghi Boroujerdi, Sardar Mohammadi et al. · Journal of Business and Industrial Marketing · 2020 · 39 citations · Full text
Business, Marketing, Marketing Management +15
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