Sardar Mohammadi

Testing the impact of athlete brand image attributes on fan loyalty

Abed Mahmoudian, Saeed Sadeghi Boroujerdi, Sardar Mohammadi et al. · Journal of Business and Industrial Marketing · 2020 · 38 citations

Consumer Research, Brand Strategy, Sports Sponsorship +17

Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender

Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini et al. · International Journal of Sports Marketing and Sponsorship · 2021 · 29 citations

Product Type, Consumer Motivation, Consumer Study +24

Presentation of the Extended Technology Acceptance Model in Sports Organizations

Sardar Mohammadi, Omid Isanejad · Annals of Applied Sport Science · 2018 · 23 citations · Full text

Sport Participation, Sports Organizations, Organizational Communication +9

The relationship between organizational learning culture and job satisfaction and Internal service quality in sport organizations in Iran

Fatemeh Pasebani, Sardar Mohammadi, Mozafare Yektatyar · Archives of applied science research · 2012 · 13 citations

Total Quality Management, Customer Satisfaction, Culture +13

Online Shopping for Sporting Goods: The Role of Flow, E-Satisfaction, and E-Loyalty

Sardar Mohammadi, Geoff Dickson · Global Business Review · 2021 · 12 citations