Sardar Mohammadi

Testing the impact of athlete brand image attributes on fan loyalty

Abed Mahmoudian, Saeed Sadeghi Boroujerdi, Sardar Mohammadi et al. · Journal of Business and Industrial Marketing · 2020 · 39 citations · Full text

Business, Marketing, Marketing Management +15

Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender

Mojtaba Ghasemi Siani, Sardar Mohammadi, Mohammad Soltan Hosseini et al. · International Journal of Sports Marketing and Sponsorship · 2021 · 31 citations

Business, Marketing, Marketing Management +16

Presentation of the Extended Technology Acceptance Model in Sports Organizations

Sardar Mohammadi, Omid Isanejad · Annals of Applied Sport Science · 2018 · 23 citations · Full text

Management, Information Systems, Management Information Systems +9

Unlocking athlete potential: The evolution of coaching strategies through artificial intelligence

Sajjad Pashaie, Sardar Mohammadi · Proceedings of the Institution of Mechanical Engineers Part P Journal of Sports Engineering and Technology · 2024 · 14 citations

Education, Injury Prevention, Leadership +17

The relationship between organizational learning culture and job satisfaction and Internal service quality in sport organizations in Iran

Fatemeh Pasebani, Sardar Mohammadi, Mozafare Yektatyar · Archives of applied science research · 2012 · 13 citations

Management, Organization Studies, Organizational Behavior +12