Concepedia

Category-level Demand Modeling

Category-Level Demand Modeling is a quantitative analytical framework that belongs to the class of demand modeling techniques, distinguished by its focus on estimating consumer purchase behavior and price sensitivity across an entire product category rather than at the individual brand or item level.

56

Publications

4.1K

Citations

114

Authors

82

Institutions

Publications per year

2017–2026

3

Parents

Publications

56

The Category-Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamps et al. · Marketing Science · 2001 · 548 citations

, , +17

Recommendation Networks and the Long Tail of Electronic Commerce1

Oestreicher-Singer, Sundararajan · MIS Quarterly · 2012 · 292 citations

, , +15

Multiple Discreteness and Product Differentiation: Demand for Carbonated Soft Drinks

Jean‐Pierre Dubé · Marketing Science · 2004 · 286 citations

, , +17

A Hierarchical Bayes Model of Primary and Secondary Demand

Neeraj Arora, Greg M. Allenby, James L. Ginter · Marketing Science · 1998 · 214 citations

, , +17

Structural Estimation of the Effect of Out-of-Stocks

Andrés Musalem, Marcelo Olivares, Eric T. Bradlow et al. · Management Science · 2010 · 199 citations · Full text

, , +16

1–5 of 56

Authors

114

  1. PK
    Pradeep K. Chintagunta

    University of Chicago, United States

    5 publications · 616 citations

    5

    h-index

  2. GB
    George Baltas

    Athens University of Economics and Business, Greece

    4 publications · 142 citations

    4

    h-index

  3. VS
    Vishal Singh

    New York University, United States

    3 publications · 221 citations

    3

    h-index

  4. YM
    Yu Ma

    University of Alberta, Canada

    2 publications · 57 citations

    2

    h-index

  5. JD
    Jean‐Pierre Dubé

    University of Chicago, United States

    2 publications · 378 citations

    2

    h-index

1–5 of 114

Institutions

82

  1. University of Chicago

    Chicago, United States

    8 h-index

    11 publications

    1.3K citations

  2. Athens University of Economics and Business

    Athens, Greece

    4 h-index

    4 publications

    142 citations

  3. Cornell University

    Ithaca, United States

    4 h-index

    4 publications

    223 citations

  4. New York University

    New York, United States

    3 h-index

    3 publications

    400 citations

  5. University of California, Berkeley

    Berkeley, United States

    3 h-index

    4 publications

    160 citations

  6. University of Groningen

    Groningen, The Netherlands

    2 h-index

    2 publications

    83 citations

  7. Northwestern University

    Evanston, United States

    2 h-index

    2 publications

    209 citations

  8. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    141 citations

1–8 of 82

Venues

  1. Marketing Science

    12 publications · 1.8K citations

    12

    h-index

  2. Journal of Marketing Research

    7 publications · 440 citations

    7

    h-index

  3. SSRN Electronic Journal

    Repository · 4 publications · 145 citations

    4

    h-index

  4. Management Science

    3 publications · 514 citations

    3

    h-index

  5. American Journal of Agricultural Economics

    3 publications · 91 citations

    3

    h-index

1–5