Category Pricing is a retail pricing strategy that involves setting prices for a group of related products as a cohesive unit rather than individually, in order to optimize overall profitability and consumer demand within a product category.
62
Publications
4.5K
Citations
130
Authors
87
Institutions
Publications per year
2017–2026
6
Publications
62
EDLP, Hi-Lo, and Margin Arithmetic
Stephen J. Hoch, Xavier Drèze, Mary E. Purk · Journal of Marketing · 1994 · 329 citations
Own-Brand and Cross-Brand Retail Pass-Through
David Besanko, Jean‐Pierre Dubé, Sachin Gupta · Marketing Science · 2005 · 237 citations
1–5 of 62
Authors
130
- MK
4
h-index
- PK
4
h-index
- PK
3
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- TV
2
h-index
- XD
2
h-index
1–5 of 130
Institutions
87
Dartmouth College
Hanover, United States
6 h-index
7 publications
362 citations
University of Chicago
Chicago, United States
4 h-index
7 publications
961 citations
Vanderbilt University
Nashville, United States
4 h-index
7 publications
384 citations
University of Michigan
Ann Arbor, United States
3 h-index
4 publications
306 citations
University of California, Los Angeles
Los Angeles, United States
3 h-index
3 publications
225 citations
Kellogg's (Canada)
Mississauga, Canada
3 h-index
3 publications
360 citations
Syracuse University
Syracuse, United States
2 h-index
2 publications
317 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
2 h-index
2 publications
155 citations
1–8 of 87
Venues
- Journal of Marketing Research
10 publications · 851 citations
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- Journal of Retailing
8 publications · 456 citations
8
h-index
- Marketing Science
7 publications · 830 citations
7
h-index
- Journal of Marketing
JM · 6 publications · 886 citations
6
h-index
- Management Science
4 publications · 428 citations
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1–5