Price Interaction

Price Interaction is a theoretical construct within category pricing that denotes the phenomenon whereby the pricing of one product category influences the perceived value, demand, or pricing strategy of another related category through consumer cognitive or behavioral mechanisms.

30

Publications

1.1K

Citations

65

Authors

49

Institutions

Publications per year

2017–2026

10

Authors

65

  1. GJ
    Gerald J. Eskin

    University of Iowa, United States

    2 publications · 155 citations

    2

    h-index

  2. SW
    Scott Webster

    Syracuse University, United States

    1 publications · 37 citations

    1

    h-index

  3. TC
    Tanya Chikritzhs

    Curtin University, Australia

    1 publications · 10 citations

    1

    h-index

  4. JY
    Jongmin Yu

    Hongik University, South Korea

    1 publications · 12 citations

    1

    h-index

  5. GD
    Gangadhar Darbha

    University of Pretoria, South Africa

    1 publications · 16 citations

    1

    h-index

1–5 of 65

Venues

  1. Journal of Product & Brand Management

    2 publications · 62 citations

    2

    h-index

  2. Journal of Marketing Research

    2 publications · 155 citations

    2

    h-index

  3. Manufacturing & Service Operations Management

    2 publications · 79 citations

    2

    h-index

  4. Annals of Operations Research

    1 publications · 13 citations

    1

    h-index

  5. Urban Studies

    1 publications · 15 citations

    1

    h-index

1–5