Statistics
Publications
2
Citations
119
H-Index
2
Active since
1977
Affiliations
University of Iowa(Current)
Penny H. Baron is an author at University of Iowa specializing in advertising, marketing, and sales promotion.
Publications per year
1977–1982
2
2
Threats and Promises in Advertising Appeals
Michael B. Menasco, Penny H. Baron · ACR North American Advances · 1982 · 14 citations
Business, Communication, Marketing +11
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