Concepedia

Localized Pricing

Localized Pricing is a category pricing strategy that involves setting prices at a granular, geographically or demographically defined sub-market level to reflect local demand, competition, and cost conditions, thereby differentiating it from uniform or global pricing approaches.

24

Publications

844

Citations

46

Authors

31

Institutions

Publications per year

2017–2026

3

Parents

Publications

24

Why are European IPOs so rarely priced outside the indicative price range?

Tim Jenkinson, Alan D. Morrison, William J. Wilhelm · Journal of Financial Economics · 2005 · 97 citations

, , +7

Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

Bart J. Bronnenberg, Wilfried R. Vanhonacker · Journal of Marketing Research · 1996 · 95 citations

, , +17

How Do National Firms Respond to Local Cost Shocks?

R. Andrew Butters, Daniel W. Sacks, Boyoung Seo · American Economic Review · 2022 · 74 citations

, , +16

<scp>Chain‐Store Pricing Across Local Markets</scp>

Paul Dobson, Michael Waterson · Journal of Economics & Management Strategy · 2005 · 67 citations

, , +17

Common support for local agriculture in two contrasting Oregon communities

Garry Stephenson, Larry Lev · Renewable Agriculture and Food Systems · 2004 · 66 citations

, , +16

1–5 of 24

Authors

46

  1. TJ
    Tim Jenkinson

    University of Oxford, United Kingdom

    2 publications · 111 citations

    2

    h-index

  2. WJ
    William J. Wilhelm

    University of Virginia, United States

    2 publications · 111 citations

    2

    h-index

  3. AD
    Alan D. Morrison

    University of Oxford, United Kingdom

    2 publications · 111 citations

    2

    h-index

  4. JN
    Jatin N. Kakkar

    1 publications · 16 citations

    1

    h-index

  5. KS
    Kashif Saleem

    Lappeenranta-Lahti University of Technology, Finland

    1 publications · 44 citations

    1

    h-index

1–5 of 46

Institutions

31

  1. Centre for Economic Policy Research

    London, United Kingdom

    2 h-index

    4 publications

    320 citations

  2. University of Oxford

    Oxford, United Kingdom

    2 h-index

    5 publications

    319 citations

  3. University of Virginia

    Charlottesville, United States

    2 h-index

    2 publications

    111 citations

  4. University of Hawaii System

    Honolulu, United States

    1 h-index

    1 publications

    16 citations

  5. University of North Florida

    Jacksonville, United States

    1 h-index

    1 publications

    16 citations

  6. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    10 citations

  7. The University of Adelaide

    Adelaide, Australia

    1 h-index

    1 publications

    11 citations

  8. KU Leuven

    Leuven, Belgium

    1 h-index

    1 publications

    29 citations

1–8 of 31

Venues

  1. SSRN Electronic Journal

    Repository · 2 publications · 43 citations

    2

    h-index

  2. Journal of Economic Dynamics and Control

    2 publications · 36 citations

    2

    h-index

  3. Regional Science and Urban Economics

    1 publications · 39 citations

    1

    h-index

  4. Journal of Applied Sciences

    1 publications · 26 citations

    1

    h-index

  5. Quantitative Marketing and Economics

    1 publications · 10 citations

    1

    h-index

1–5