Concepedia

Bundle Choice Modeling

Bundle Choice Modeling is a quantitative decision-analytical framework that specifies how consumers evaluate and select among bundled product offerings by integrating preferences for individual components with perceptions of joint value, distinctively accounting for interdependencies in choice behavior across bundle constituents.

59

Publications

3.5K

Citations

147

Authors

100

Institutions

Publications per year

2017–2026

14

Parents

Publications

59

Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households

Pradeep K. Chintagunta · Marketing Science · 1993 · 360 citations

, , +17

A Consumer-Based Methodology for the Identification of New Product Ideas

Allan D. Shocker, V. Srinivasan · Management Science · 1974 · 242 citations

, , +16

Consumer evaluation of multi-product bundles: An information integration analysis

Gary J. Gaeth, Irwin P. Levin, Goutam Chakraborty et al. · Marketing Letters · 1991 · 240 citations

, , +14

The effects of price bundling on consumer evaluations of product offerings

Michael D. Johnson, Andreas Herrmann, Hans H. Bauer · International Journal of Research in Marketing · 1999 · 203 citations

, , +16

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

Jaihak Chung, Vithala R. Rao · Journal of Marketing Research · 2003 · 145 citations

, , +17

1–5 of 59

Authors

147

  1. IP
    Irwin P. Levin

    University of Iowa, United States

    2 publications · 274 citations

    2

    h-index

  2. RK
    Rajan Krish

    University of Denver, United States

    2 publications · 241 citations

    2

    h-index

  3. JM
    Jeffrey Meyer

    Bowling Green State University, United States

    2 publications · 55 citations

    2

    h-index

  4. JS
    Joydeep Srivastava

    University of Maryland, College Park, United States

    2 publications · 241 citations

    2

    h-index

  5. AH
    Andrew Hale Feinstein

    University of Nevada, Las Vegas, United States

    2 publications · 54 citations

    2

    h-index

1–5 of 147

Institutions

100

  1. University of Toronto

    Toronto, Canada

    4 h-index

    5 publications

    140 citations

  2. Cornell University

    Ithaca, United States

    4 h-index

    4 publications

    562 citations

  3. University of Pittsburgh

    Pittsburgh, United States

    3 h-index

    3 publications

    370 citations

  4. University of Nevada, Las Vegas

    Las Vegas, United States

    3 h-index

    6 publications

    350 citations

  5. Texas A&M University

    College Station, United States

    2 h-index

    3 publications

    81 citations

  6. Kyonggi University

    Suwon, South Korea

    2 h-index

    3 publications

    87 citations

  7. Northern Illinois University

    DeKalb, United States

    2 h-index

    2 publications

    54 citations

  8. Carnegie Mellon University

    Pittsburgh, United States

    2 h-index

    2 publications

    57 citations

1–8 of 100

Venues

  1. Journal of Marketing Research

    5 publications · 353 citations

    5

    h-index

  2. 4

    h-index

  3. Journal of the Academy of Marketing Science

    4 publications · 276 citations

    4

    h-index

  4. Journal of Retailing and Consumer Services

    3 publications · 65 citations

    3

    h-index

  5. Journal of Travel Research

    JTR · 2 publications · 140 citations

    2

    h-index

1–5