The effects of price bundling on consumer evaluations of product offerings

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Choices, values, and frames.

Daniel Kahneman, Amos Tversky · American Psychologist · 1984 · 6.5K citations

Business, Decision Sciences, Economics +16

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 1985 · 4.8K citations

Social Sciences, Economics, Marketing +17

Mental Accounting and Consumer Choice

Richard H. Thaler · Marketing Science · 2008 · 3.5K citations

Social Sciences, Economics, Marketing +17

Foundations of Information Integration Theory

John S. Carroll, Norman H. Anderson · The American Journal of Psychology · 1982 · 2.2K citations

Engineering, Computer Science, Information Systems +8