Pure Bundling

Pure Bundling is a pricing strategy, within the academic context of bundling, in which products or services are offered exclusively as a package and are not available for separate purchase.

55

Publications

3.7K

Citations

107

Authors

79

Institutions

Publications per year

2017–2026

11

Authors

107

  1. RV
    R. Venkatesh

    University of Pittsburgh, United States

    3 publications · 232 citations

    3

    h-index

  2. HC
    Hongqiao Chen

    Nanjing University, China

    2 publications · 53 citations

    2

    h-index

  3. LM
    Lorin M. Hitt

    University of Pennsylvania, United States

    2 publications · 303 citations

    2

    h-index

  4. GP
    Georgia Perakis

    Massachusetts Institute of Technology, United States

    2 publications · 53 citations

    2

    h-index

  5. MH
    Ming Hu

    University of Toronto, Canada

    2 publications · 53 citations

    2

    h-index

1–5 of 107

Venues

  1. Management Science

    5 publications · 595 citations

    5

    h-index

  2. The Journal of Business

    JB · 4 publications · 757 citations

    4

    h-index

  3. SSRN Electronic Journal

    Repository · 4 publications · 270 citations

    4

    h-index

  4. Journal of Marketing Research

    3 publications · 157 citations

    3

    h-index

  5. Production and Operations Management

    POMS · 3 publications · 97 citations

    3

    h-index

1–5