Concepedia

Bundling

Bundling is a pricing strategy in which a seller conditions the sale of one product on the purchase of another distinct product, thereby combining multiple goods or services into a single package to leverage market power, reduce competition, or achieve efficiency gains within the context of antitrust law, competition policy, pricing theory, retail pricing, or vertical agreements.

363

Publications

24.4K

Citations

712

Authors

386

Institutions

Publications per year

2017–2026

82

Variants

Product Bundling

Parents

Children

Publications

363

Commodity Bundling and the Burden of Monopoly

William James Adams, Janet L. Yellen · The Quarterly Journal of Economics · 1976 · 1.6K citations

, , +12

Bundling Information Goods: Pricing, Profits, and Efficiency

Yannis Bakos, Erik Brynjolfsson · Management Science · 1999 · 1.1K citations

, , +14

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis · Journal of Marketing · 2002 · 786 citations

, , +7

Bundling as an Entry Barrier

Barry Nalebuff · The Quarterly Journal of Economics · 2004 · 563 citations

, , +13

The Price Bundling of Services: A Normative Framework

Joseph P. Guiltinan · Journal of Marketing · 1987 · 555 citations

, , +15

1–5 of 363

Authors

712

  1. RV
    R. Venkatesh

    University of Pittsburgh, United States

    6 publications · 323 citations

    6

    h-index

  2. DM
    Domenico Menicucci

    University of Florence, Italy

    5 publications · 143 citations

    5

    h-index

  3. DJ
    Doh‐Shin Jeon

    Toulouse School of Economics, France

    5 publications · 143 citations

    5

    h-index

  4. EB
    Erik Brynjolfsson

    Massachusetts Institute of Technology, United States

    5 publications · 2K citations

    5

    h-index

  5. QC
    Qingning Cao

    University of Science and Technology of China, China

    5 publications · 173 citations

    5

    h-index

1–5 of 712

Institutions

386

  1. The University of Texas at Dallas

    Richardson, United States

    12 h-index

    14 publications

    566 citations

  2. University of Pittsburgh

    Pittsburgh, United States

    10 h-index

    13 publications

    754 citations

  3. University of Science and Technology of China

    Hefei, China

    9 h-index

    20 publications

    751 citations

  4. Purdue University West Lafayette

    West Lafayette, United States

    8 h-index

    15 publications

    832 citations

  5. Columbia University

    New York, United States

    8 h-index

    10 publications

    826 citations

  6. New York University

    New York, United States

    7 h-index

    7 publications

    2K citations

  7. University of Michigan

    Ann Arbor, United States

    7 h-index

    7 publications

    1.9K citations

  8. Northwestern University

    Evanston, United States

    7 h-index

    8 publications

    176 citations

1–8 of 386

Venues

  1. SSRN Electronic Journal

    Repository · 20 publications · 801 citations

    15

    h-index

  2. Management Science

    14 publications · 2.5K citations

    14

    h-index

  3. Production and Operations Management

    POMS · 11 publications · 439 citations

    11

    h-index

  4. European Journal of Operational Research

    10 publications · 583 citations

    10

    h-index

  5. 9

    h-index

1–5