Bundle Discounts

Bundle Discount is a pricing strategy in which a collection of products or services is offered at a reduced total price compared to the sum of individual purchase prices, thereby incentivizing joint consumption through cost savings.

23

Publications

900

Citations

43

Authors

41

Institutions

Publications per year

2017–2026

3

Variants

Bundled Pricing

Parents

Authors

43

  1. PG
    Patrick Greenlee

    United States Department of Justice, United States

    2 publications · 99 citations

    2

    h-index

  2. DR
    David Reitman

    Louisiana State University, United States

    2 publications · 99 citations

    2

    h-index

  3. DS
    David S. Sibley

    The University of Texas at Austin, United States

    2 publications · 99 citations

    2

    h-index

  4. CL
    Cheryl L. Buff

    Siena College, United States

    1 publications · 50 citations

    1

    h-index

  5. HV
    Hélder Vasconcelos

    Universidade do Porto, Portugal

    1 publications · 24 citations

    1

    h-index

1–5 of 43

Venues

  1. Journal of Marketing Research

    2 publications · 276 citations

    2

    h-index

  2. Journal of Industrial Economics

    2 publications · 44 citations

    2

    h-index

  3. Journal of Product & Brand Management

    2 publications · 62 citations

    2

    h-index

  4. SSRN Electronic Journal

    Repository · 2 publications · 46 citations

    2

    h-index

  5. Scandinavian Journal of Economics

    1 publications · 24 citations

    1

    h-index

1–5