Concepedia

Mohit Yadav

MY

Statistics

Publications

3

Citations

604

H-Index

3

Active since

1995

Affiliations

Texas A&M University(Current)

Mohit Yadav is an author at Texas A&M University specializing in business, marketing, and digital strategy.

ORCID

Publications per year

1995–2005

3

Publications

3

Marketing Strategy and the Internet: An Organizing Framework

P. Rajan Varadarajan, Mohit Yadav · Journal of the Academy of Marketing Science · 2002 · 333 citations

, , +12

Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research

Mohit Yadav, Rajan Varadarajan · Journal of the Academy of Marketing Science · 2005 · 210 citations

, , +12

Bundle Evaluation in Different Market Segments: The Effects of Discount Framing and Buyers' Preference Heterogeneity

Mohit Yadav · Journal of the Academy of Marketing Science · 1995 · 61 citations

, , +17

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