Complementary Goods Pricing is a pricing strategy in which the price of one product is set with reference to another product that enhances its value through joint use, thereby leveraging interdependent demand to maximize overall profitability.
77
Publications
4.3K
Citations
150
Authors
111
Institutions
Publications per year
2017–2026
21
Parents
Publications
77
Industrial Pricing: Theory and Managerial Practice
Peter M. Noble, Thomas S. Gruca · Marketing Science · 1999 · 299 citations
Wintel: Cooperation and Conflict
Ramon Casadesus‐Masanell, David B. Yoffie · Management Science · 2007 · 209 citations
1–5 of 77
Authors
150
- NE
6
h-index
- MS
2
h-index
- JW
2
h-index
- SK
2
h-index
- YK
2
h-index
1–5 of 150
Institutions
111
New York University
New York, United States
8 h-index
10 publications
685 citations
University of Bologna
Bologna, Italy
3 h-index
5 publications
105 citations
Amirkabir University of Technology
Tehran, Iran
3 h-index
7 publications
193 citations
University of Iowa
Iowa City, United States
2 h-index
2 publications
382 citations
University of Minnesota
Minneapolis, United States
2 h-index
3 publications
65 citations
Pennsylvania State University
State College, United States
2 h-index
2 publications
339 citations
University of Tehran
Tehran, Iran
2 h-index
4 publications
88 citations
Vidyasagar University
Medinīpur, India
2 h-index
6 publications
207 citations
1–8 of 111
Venues
- SSRN Electronic Journal
Repository · 10 publications · 182 citations
10
h-index
- Computers & Industrial Engineering
4 publications · 224 citations
4
h-index
- Management Science
3 publications · 319 citations
3
h-index
- Journal of Industrial and Management Optimization
JIMO · 2 publications · 32 citations
2
h-index
- Journal of Marketing
JM · 2 publications · 339 citations
2
h-index
1–5