Francis Mulhern - Concepedia

Author

Francis Mulhern

Pennsylvania State University

Also Known As

F Mulhern, FRANCIS MULHERN, Francis J Mulhern, Francis J. Mulhern, Francis Mulhern

Publications

1.8K

Citations

H-Index

Concepts

All Affiliations

Pennsylvania State University Northwestern University The Ohio State University University of New Orleans

About

Francis Mulhern is an author at Pennsylvania State University specializing in marketing, consumer research, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	7	7	837
2	Arts	1	1	35
3	Education	1	1	35
4	Engineering	1	1	55
5	Humanities	1	1	18

Francis Mulhern

Publications

1.7K

Citations

H-Index

Page 1

	Year	Citations
Customer profitability analysis: Measurement, concentration, and research directions Francis Mulhern Journal of Interactive Marketing	1999	315
Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability Francis Mulhern, Robert P. Leone Journal of Marketing Maximizing Store ProfitabilityBundlingConsumer ResearchBuying BehaviorPricing Policy	1991	240
Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics Francis Mulhern, Jane Jacobs Journal of Marketing Moral PhilosophyPolitical EconomyPhilosophy Of EconomicsPolitical ScienceNormative Ethic	1995	199
Retail marketing: From distribution to integration Francis Mulhern International Journal of Research in Marketing Digital MarketingInteractive MarketingManagementBusinessSustainable Retailing	1997	172
The Relationship between Retail Price Promotions and Regular Price Purchases Francis Mulhern, Daniel Padgett Journal of Marketing Customer SatisfactionConsumer ResearchOnline Customer BehaviorPricingBuying Behavior	1995	153
Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability Francis Mulhern, Robert P. Leone Journal of Marketing Maximizing Store ProfitabilityBundlingConsumer ResearchBuying BehaviorPricing Policy	1991	97
The Moment of "Scrutiny" Alan M. Wald, Francis Mulhern The Antioch Review Social CriticismRhetoricDiscourse AnalysisLanguage StudiesCritical Theory	1981	83
Variability of brand price elasticities across retail stores: Ethnic, income, and brand determinants Francis Mulhern, Jerome D. Williams, Robert P. Leone Journal of Retailing MarketingEconomicsBrand DeterminantsManagementConsumer Research	1998	82
Retail promotional advertising Francis Mulhern, Robert P. Leone Journal of Business Research MarketingDigital MarketingRetail Promotional AdvertisingInteractive MarketingTargeted Advertising	1990	64
The Relationship between Retail Price Promotions and Regular Price Purchases Francis Mulhern, Daniel Padgett Journal of Marketing Customer SatisfactionConsumer ResearchOnline Customer BehaviorPricingBuying Behavior	1995	60

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