Concepedia

Francis Mulhern

FM

17

Publications

1.7K

Citations

16

H-Index

1981

Active since

Affiliations

Pennsylvania State University(Current)

Northwestern University

The Ohio State University

University of New Orleans

Francis Mulhern is an author at Pennsylvania State University specializing in marketing, consumer research, and business.

Top concepts

MarketingConsumer ResearchBusinessManagementEconomicsConsumer BehaviorInteractive MarketingPricingBundlingAdvertising

Publications per year

1981–2014

17

Publications

17

Customer profitability analysis: Measurement, concentration, and research directions

Francis Mulhern · Journal of Interactive Marketing · 1999 · 315 citations

Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability

Francis Mulhern, Robert P. Leone · Journal of Marketing · 1991 · 240 citations

Maximizing Store Profitability, Bundling, Consumer Research +16

Systems of Survival: A Dialogue on the Moral Foundations of Commerce and Politics

Francis Mulhern, Jane Jacobs · Journal of Marketing · 1995 · 199 citations

Moral Philosophy, Political Economy, Philosophy Of Economics +4

Retail marketing: From distribution to integration

Francis Mulhern · International Journal of Research in Marketing · 1997 · 172 citations

Digital Marketing, Interactive Marketing, Management +5

The Relationship between Retail Price Promotions and Regular Price Purchases

Francis Mulhern, Daniel Padgett · Journal of Marketing · 1995 · 153 citations

Customer Satisfaction, Consumer Research, Online Customer Behavior +18

Rows per page

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