Retail marketing: From distribution to integration

Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

Individual Choice Behavior

J. Pfanzagl, R. Duncan Luce · Econometrica · 1962 · 2.5K citations

The Changing Role of Marketing in the Corporation

Frederick E. Webster · Journal of Marketing · 1992 · 2.4K citations

Management, Marketing, Marketing Management +6

Store atmosphere and purchasing behavior

R.J. Donovan · Journal of Retailing · 1994 · 1.6K citations

Business, Marketing, Retail Management +13