Concepedia
Statistics
Publications
8
Citations
363
H-Index
Active since
2003
Affiliations
Sogang University(Current)
Cornell University
Institut d'Economie Scientifique Et de Gestion
Cardiff University
SC Johnson (United States)
Jaihak Chung is an author at Sogang University specializing in marketing, business, and marketing management.
Publications per year
2003–2020
A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
Jaihak Chung, Vithala R. Rao · Journal of Marketing Research · 2003 · 145 citations
Business, Marketing, Marketing Management +17
A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services
Jaihak Chung, Vithala R. Rao · Journal of Marketing Research · 2012 · 71 citations
The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market
Seongsoo Jang, Jaihak Chung, Vithala R. Rao · Journal of Business Research · 2019 · 46 citations · Full text
How Do Interaction Activities among Customers and between Customers and Firms Influence Market Performance and Continuous Product Innovation? An Empirical Investigation of the Mobile Application Market
Seongsoo Jang, Jaihak Chung · Journal of Product Innovation Management · 2014 · 30 citations
Management, Innovation Management, Marketing +7
What drives add-on sales in mobile games? The role of inter-price relationship and product popularity
Seongsoo Jang, Jaihak Chung · Journal of Business Research · 2020 · 28 citations · Full text
Business, Marketing, Marketing Management +16
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