Concepedia

Brand Dependence

Brand Dependence is a theoretical construct within brand relationship management that denotes the extent to which consumers perceive a lack of viable alternatives and consequently feel psychologically reliant on a specific brand to fulfill their needs.

54

Publications

2.9K

Citations

132

Authors

103

Institutions

Publications per year

2017–2026

25

Parents

Publications

54

The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection

Aric Rindfleisch, James E. Burroughs, Nancy Wong · Journal of Consumer Research · 2008 · 437 citations

, , +14

Strategies to offset performance failures: The role of brand equity

Michael K. Brady, J CRONINJR, Gavin L. Fox et al. · Journal of Retailing · 2008 · 211 citations

, , +14

Understanding brand and dealer retention in the new car market: The moderating role of brand tier

Peter C. Verhoef, Fred Langerak, Bas Donkers · Journal of Retailing · 2006 · 182 citations

, , +16

Understanding the richness of brand relationships: Research dialogue on brands as intentional agents

Kevin Lane Keller · Journal of Consumer Psychology · 2012 · 163 citations

, , +16

Inducing Multiline Salespeople to Adopt House Brands

Erin Anderson, Thomas S. Robertson · Journal of Marketing · 1995 · 111 citations

, , +8

1–5 of 54

Authors

132

  1. MM
    Mona Mrad

    Lebanese American University, Lebanon

    4 publications · 307 citations

    4

    h-index

  2. CC
    Charles Cui

    University of Manchester, United Kingdom

    3 publications · 264 citations

    3

    h-index

  3. CF
    Cynthia Fraser Hite

    Kansas State University, United States

    2 publications · 22 citations

    2

    h-index

  4. TS
    Thomas S. Robertson

    University of Pennsylvania, United States

    2 publications · 151 citations

    2

    h-index

  5. ZY
    Zhilin Yang

    City University of Hong Kong, Hong Kong SAR China

    2 publications · 26 citations

    2

    h-index

1–5 of 132

Institutions

103

  1. Lebanese American University

    Beirut, Lebanon

    4 h-index

    6 publications

    503 citations

  2. Southern Methodist University

    Dallas, United States

    3 h-index

    3 publications

    117 citations

  3. The Ohio State University

    Columbus, United States

    2 h-index

    2 publications

    22 citations

  4. Florida State University

    Tallahassee, United States

    2 h-index

    4 publications

    656 citations

  5. University of Minnesota

    Minneapolis, United States

    2 h-index

    2 publications

    40 citations

  6. University of Manchester

    Manchester, United Kingdom

    2 h-index

    2 publications

    166 citations

  7. INSEAD

    Fontainebleau, France

    2 h-index

    2 publications

    151 citations

  8. London Business School

    London, United Kingdom

    2 h-index

    2 publications

    151 citations

1–8 of 103

Venues

  1. Journal of Marketing Research

    5 publications · 193 citations

    5

    h-index

  2. Journal of Business Research

    JBR · 3 publications · 211 citations

    3

    h-index

  3. Journal of Retailing

    3 publications · 430 citations

    3

    h-index

  4. Journal of Retailing and Consumer Services

    3 publications · 131 citations

    3

    h-index

  5. Journal of Consumer Psychology

    2 publications · 194 citations

    2

    h-index

1–5