Advertising Use is the utilization of an individual’s identity, image, or persona in commercial messaging or promotional content to endorse, imply endorsement of, or increase the visibility and desirability of a product, service, or brand within the context of advertising.
144
Publications
6.9K
Citations
330
Authors
184
Institutions
Publications per year
2017–2026
29
Publications
144
Confessions of an Advertising Man
Darrell Blaine Lucas, David Ogilvy · Journal of Marketing Research · 1964 · 377 citations
Advertising Strategies to Increase Usage Frequency
Brian Wansink, Michael L. Ray · Journal of Marketing · 1996 · 176 citations
1–5 of 144
Authors
330
- BW
4
h-index
- MD
3
h-index
- JR
2
h-index
- IJ
2
h-index
- ML
2
h-index
1–5 of 330
Institutions
184
Cornell University
Ithaca, United States
4 h-index
6 publications
370 citations
Stockholm School of Economics
Stockholm, Sweden
3 h-index
4 publications
291 citations
University of North Carolina at Charlotte
Charlotte, United States
3 h-index
3 publications
242 citations
Pennsylvania State University
State College, United States
3 h-index
5 publications
163 citations
University of Pennsylvania
Philadelphia, United States
3 h-index
4 publications
434 citations
University of Science and Technology of China
Hefei, China
3 h-index
6 publications
132 citations
Loughborough University
Loughborough, United Kingdom
2 h-index
2 publications
71 citations
University of Georgia
Athens, United States
2 h-index
2 publications
154 citations
1–8 of 184
Venues
- Journal of Advertising Research
JAR · 8 publications · 576 citations
8
h-index
- International Journal of Advertising
IJA · 8 publications · 235 citations
8
h-index
- Journal of Advertising
8 publications · 571 citations
8
h-index
- Journal of Marketing Research
6 publications · 597 citations
6
h-index
- SSRN Electronic Journal
Repository · 4 publications · 93 citations
4
h-index
1–5