Concepedia

Advertising Trust

Advertising Trust is a psychological construct that, within the domain of advertising psychology, denotes the degree to which consumers perceive an advertisement as credible, truthful, and reliable in its claims, thereby distinguishing it from related constructs such as brand attitude or consumer engagement by emphasizing epistemic confidence in promotional messaging.

84

Publications

6.6K

Citations

207

Authors

140

Institutions

Publications per year

2017–2026

39

Parents

Publications

84

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal et al. · Journal of Retailing · 2014 · 765 citations · Full text

, , +17

Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Barbara A. Lafferty, Ronald E. Goldsmith · Journal of Business Research · 1999 · 704 citations

, , +14

The Importance of Trust for Personalized Online Advertising

Alexander Bleier, Maik Eisenbeiß · Journal of Retailing · 2015 · 484 citations

, , +12

The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness

Joseph R. Priester, Richard E. Petty · Journal of Consumer Psychology · 2003 · 354 citations · Full text

, , +17

Trustmarks, Objective-Source Ratings, and Implied Investments in Advertising: Investigating Online Trust and the Context-Specific Nature of Internet Signals

K. Damon Aiken · Journal of the Academy of Marketing Science · 2006 · 289 citations

, , +17

1–5 of 84

Authors

207

  1. JG
    Jennifer Gerard Ball

    The University of Texas at Austin, United States

    3 publications · 56 citations

    3

    h-index

  2. LN
    Leonard N. Reid

    University of Georgia, United States

    2 publications · 299 citations

    2

    h-index

  3. EA
    Elizabeth A. Minton

    University of Wyoming, United States

    2 publications · 134 citations

    2

    h-index

  4. SO
    Shintaro Okazaki

    Universidad Autónoma de Madrid, Spain

    2 publications · 231 citations

    2

    h-index

  5. JC
    John C. Maloney

    Altria (United States), United States

    2 publications · 56 citations

    2

    h-index

1–5 of 207

Institutions

140

  1. University of Georgia

    Athens, United States

    4 h-index

    6 publications

    755 citations

  2. University of Minnesota

    Minneapolis, United States

    3 h-index

    6 publications

    208 citations

  3. University of Connecticut

    Storrs, United States

    3 h-index

    4 publications

    118 citations

  4. University of Auckland

    Auckland, New Zealand

    3 h-index

    3 publications

    164 citations

  5. Grady Memorial Hospital

    Atlanta, United States

    3 h-index

    6 publications

    788 citations

  6. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    576 citations

  7. Korea University

    Seoul, South Korea

    2 h-index

    2 publications

    77 citations

  8. University of Memphis

    Memphis, United States

    2 h-index

    2 publications

    116 citations

1–8 of 140

Venues

  1. Journal of Advertising

    5 publications · 511 citations

    5

    h-index

  2. Journal of Business Research

    JBR · 4 publications · 986 citations

    4

    h-index

  3. Journal of Advertising Research

    JAR · 3 publications · 237 citations

    3

    h-index

  4. International Journal of Advertising

    IJA · 3 publications · 109 citations

    3

    h-index

  5. Journal of Current Issues & Research in Advertising

    JCIRA · 3 publications · 91 citations

    3

    h-index

1–5