Concepedia

John C. Maloney

JC

5

Publications

352

Citations

5

H-Index

1963

Active since

Affiliations

Altria (United States)(Current)

John C. Maloney is an author at Altria (United States) specializing in advertising effectiveness, persuasion, and marketing communication.

Top concepts

MarketingManagementPersuasionAdvertisingConsumer ResearchMarketing CommunicationAdvertising EffectivenessCommunicationDigital MarketingInteractive Marketing

Publications per year

1963–2015

5

Publications

5

Indicators of Social Change

John C. Maloney, Eleanor Bernert Sheldon, Wilbert E. Moore · Journal of Marketing Research · 1970 · 243 citations

Engineering, Social Indicator, Social Impact +6

Is Advertising Believability Really Important?

John C. Maloney · Journal of Marketing · 1963 · 38 citations

Broad Research Background, Advertising, Most Advertisers +13

Curiosity versus Disbelief in Advertising

John C. Maloney · Journal of Advertising Research · 2000 · 29 citations

Consumer Uncertainty, Behavioral Decision Making, Targeted Advertising +16

Insights from two industrial hygiene pilot e-cigarette passive vaping studies

John C. Maloney, Michael K. Thompson, Michael J. Oldham et al. · Journal of Occupational and Environmental Hygiene · 2015 · 24 citations

Tobacco Cessation, Asthma, Environmental Monitoring +20

Is Advertising Believability Really Important?

John C. Maloney · Journal of Marketing · 1963 · 18 citations

Broad Research Background, Advertising, Most Advertisers +13

Rows per page

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