Advertising Interactions is a theoretical construct within promotional demand effects that characterizes the synergistic or competitive effects between distinct advertising stimuli or channels in influencing consumer response and shaping market demand dynamics.
57
Publications
3.2K
Citations
115
Authors
75
Institutions
Publications per year
2017–2026
14
Parents
Publications
57
S. Shyam Sundar, Jinhee Kim · Journal of Interactive Advertising · 2005 · 258 citations
Business, Communication, Marketing +17
The Interaction of Advertising and Evidence
John Deighton · Journal of Consumer Research · 1984 · 241 citations
1–5 of 57
Authors
115
- SB
3
h-index
- DV
3
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- PK
2
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- GM
2
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- AP
2
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1–5 of 115
Institutions
75
Arizona State University
Tempe, United States
3 h-index
3 publications
184 citations
Columbia University
New York, United States
2 h-index
2 publications
29 citations
University of Chicago
Chicago, United States
2 h-index
4 publications
876 citations
New York University
New York, United States
2 h-index
2 publications
233 citations
Universidad de Zaragoza
Zaragoza, Spain
2 h-index
6 publications
1.1K citations
Stanford University
Stanford, United States
2 h-index
2 publications
69 citations
University of Southern California
Los Angeles, United States
2 h-index
3 publications
147 citations
Murdoch University
Perth, Australia
2 h-index
6 publications
189 citations
1–8 of 75
Venues
- Journal of Advertising
4 publications · 467 citations
4
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- Journal of Marketing Communications
4 publications · 147 citations
4
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- Journal of Marketing Research
3 publications · 184 citations
3
h-index
- Journal of Marketing
JM · 3 publications · 486 citations
3
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- Journal of Interactive Advertising
3 publications · 343 citations
3
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1–5