Concepedia

Ad Perception

Ad Perception is a cognitive construct in advertising psychology that denotes the process by which consumers selectively attend to, interpret, and organize sensory stimuli from advertising messages, distinguishing it from broader marketing perceptions through its specific focus on advertisement-induced awareness and meaning attribution.

492

Publications

45.5K

Citations

993

Authors

450

Institutions

Publications per year

2017–2026

93

Parents

Publications

492

The Power of Feelings in Understanding Advertising Effects

Julie A. Edell, Marian Chapman Burke · Journal of Consumer Research · 1987 · 1.1K citations

, , +16

Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity

Sally J. McMillan, Jangsun Hwang · Journal of Advertising · 2002 · 1.1K citations

, , +11

Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads

Steven M. Edwards, Hairong Li, Joo-Hyun Lee · Journal of Advertising · 2002 · 1K citations · Full text

, , +17

Consumer Learning: Advertising and the Ambiguity of Product Experience

Stephen J. Hoch, Young-Won Ha · Journal of Consumer Research · 1986 · 920 citations

, , +14

WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?

Chang-Hoan Cho · Journal of Advertising · 2004 · 813 citations

, , +16

1–5 of 492

Authors

993

  1. MD
    Micael Dahlén

    Stockholm School of Economics, Sweden

    9 publications · 516 citations

    9

    h-index

  2. RP
    Rik Pieters

    Tilburg University, Netherlands

    9 publications · 1.5K citations

    9

    h-index

  3. MW
    Michel Wedel

    University of Groningen, Netherlands

    8 publications · 1.4K citations

    8

    h-index

  4. DD
    Darrel D. Muehling

    Washington State University, United States

    6 publications · 704 citations

    6

    h-index

  5. PW
    Paul W. Miniard

    Florida International University, United States

    6 publications · 492 citations

    6

    h-index

1–5 of 993

Institutions

450

  1. University of Michigan

    Ann Arbor, United States

    11 h-index

    18 publications

    2.3K citations

  2. Stockholm School of Economics

    Stockholm, Sweden

    10 h-index

    24 publications

    1.6K citations

  3. Washington State University

    Pullman, United States

    10 h-index

    23 publications

    1.9K citations

  4. University of Illinois Urbana-Champaign

    Urbana, United States

    10 h-index

    17 publications

    1.5K citations

  5. Indiana University

    Bloomington, United States

    8 h-index

    11 publications

    826 citations

  6. Radboud University Nijmegen

    Nijmegen, The Netherlands

    8 h-index

    18 publications

    795 citations

  7. University of Delaware

    Newark, United States

    7 h-index

    8 publications

    1.7K citations

  8. University of Georgia

    Athens, United States

    7 h-index

    13 publications

    1.7K citations

1–8 of 450

Venues

  1. Journal of Advertising

    70 publications · 12.1K citations

    50

    h-index

  2. Journal of Marketing Research

    35 publications · 4K citations

    28

    h-index

  3. Journal of Consumer Research

    JCR · 27 publications · 7.4K citations

    27

    h-index

  4. International Journal of Advertising

    IJA · 26 publications · 1.3K citations

    21

    h-index

  5. Psychology and Marketing

    17 publications · 924 citations

    16

    h-index

1–5