Concepedia

Marian Chapman Burke

MC

8

Publications

2.2K

Citations

8

H-Index

1980

Active since

Affiliations

Duke University(Current)

Marian Chapman Burke is an author at Duke University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorMarketing CommunicationPersuasionPsychologyCommunicationSocial Sciences

Publications per year

1980–1989

8

Publications

8

The Power of Feelings in Understanding Advertising Effects

Julie A. Edell, Marian Chapman Burke · Journal of Consumer Research · 1987 · 1.1K citations

Consumer Study, Targeted Advertising, Consumer Research +16

The Impact of Feelings on Ad-Based Affect and Cognition

Marian Chapman Burke, Julie A. Edell · Journal of Marketing Research · 1989 · 495 citations

Affective Design, Affective Variable, Unfamiliar Products +24

The Impact of Feelings on Ad-Based Affect and Cognition

Marian Chapman Burke, Julie A. Edell · Journal of Marketing Research · 1989 · 241 citations

Affective Design, Affective Variable, Unfamiliar Products +28

Individual, Product Class, and Task-Related Factors in Consumer Information Processing

Noël Capon, Marian Chapman Burke · Journal of Consumer Research · 1980 · 141 citations

Customer Satisfaction, Digital Marketing, Consumer Study +26

Ad Reactions over Time: Capturing Changes in the Real World

Marian Chapman Burke, Julie A. Edell · Journal of Consumer Research · 1986 · 115 citations

Initial Likeability, Change Impact Analysis, Targeted Advertising +20

Rows per page

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