The competing roles of variety seeking in new brand adoption

Multiple regression: testing and interpreting interactions

Choice Reviews Online · 1992 · 37.2K citations

Public Health, Biostatistics, Causal Inference +9

An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior

Subin Im, Barry L. Bayus, Charlotte H. Mason · Journal of the Academy of Marketing Science · 2003 · 656 citations

Management, Marketing, Marketing Management +17

The Influence of Assortment Structure on Perceived Variety and Consumption Quantities

Barbara E. Kahn, Brian Wansink · Journal of Consumer Research · 2004 · 626 citations

Social Sciences, Marketing, Social Psychology +11

Exploratory consumer buying behavior: Conceptualization and measurement

Hans Baumgartner, Jan-Benedict E.M. Steenkamp · International Journal of Research in Marketing · 1996 · 585 citations · Full text

Business, Marketing, Consumer Behavior +9

Why Switch? Product Category–Level Explanations for True Variety-Seeking Behavior

J.C.M. van Trijp, Wayne D. Hoyer, J. Jeffrey Inman · Journal of Marketing Research · 1996 · 561 citations

Business, Marketing, Marketing Management +11