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ManagementMarketing ManagementStrategic ManagementBusiness StrategyCustomer Relationship ManagementResource-based ViewCustomer EngagementCustomer Experience ManagementCustomer Service ManagementResource AllocationResource DependenceResource LeveragingCompetitive Resource AllocationIntegration TensionMarketing Resource AllocationOrganizational TensionsResource Allocation ConflictsResource Allocation ModelsResource Integration
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