Mario Vafeas

Antecedents to value diminution

Mario Vafeas, Tim Hughes, Toni Hilton · Marketing Theory · 2016 · 134 citations · Full text

Business, Communication, Organizational Behavior +17

Resource integration for co-creation between marketing agencies and clients

Tim Hughes, Mario Vafeas, Toni Hilton · European Journal of Marketing · 2018 · 42 citations · Full text

Business, Marketing, Marketing Management +11

Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation

Mario Vafeas, Tim Hughes · Industrial Marketing Management · 2020 · 33 citations

Management, Marketing Management, Strategic Management +16

An examination of the dimensions and antecedents of institutionalized creativity

Mario Vafeas, Tim Hughes · Industrial Marketing Management · 2016 · 20 citations · Full text

Management, Organization Studies, Organizational Behavior +12

Inertia, boredom, and complacency in business-to-business relationships: Identifying and interpreting antecedents and manifestations

Mario Vafeas, Tim Hughes · Journal of Business Research · 2021 · 20 citations

Business, Marketing, Organizational Behavior +13