Concepedia

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

Raed Algharabat, Nripendra P. Rana, Ali Abdallah Alalwan, Abdullah M. Baabdullah, Ashish Gupta

Journal of Retailing and Consumer Services · 2019 · 328 citations · 124 references

Open access

Concepts

BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategySocial Media MarketingBrand AssociationsBrand CommunicationBrand EquityBrand IdentityBrand LoyaltyCustomer EngagementBrand Consumer RelationshipsBrand InvolvementConsumer Brand PerceptionConsumer-brand InteractionsOnline Brand EquitySocial Media Brand AwarenessSocial Media Brand Communication

References

124

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 67.9K citations

Social Sciences, Educational Measurement, Econometrics +15

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller · Journal of Marketing · 1993 · 10.5K citations

Business, Marketing, Marketing Management +14