Concepedia
Statistics
Publications
16
Citations
886
H-Index
13
Active since
2015
Affiliations
Indian Institute of Foreign Trade(Current)
Indian Institute of Management Rohtak
Sharda University
King Abdulaziz University
Motilal Nehru National Institute of Technology
Ashish Gupta is an author at Indian Institute of Foreign Trade specializing in marketing, business, and marketing management.
Publications per year
2015–2025
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Raed Algharabat, Nripendra P. Rana, Ali Abdallah Alalwan et al. · Journal of Retailing and Consumer Services · 2019 · 328 citations · Full text
Business, Marketing, Marketing Management +16
Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse
Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · Information Systems Frontiers · 2023 · 211 citations · Full text
Social Sciences, Information Systems, Sociology +12
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
Saptarshi Bhattacharya, Rajendra Prasad Sharma, Ashish Gupta · Journal of Consumer Marketing · 2022 · 58 citations
Business, Management Information Systems, Marketing +17
Managing shopping experience through mall attractiveness dimensions
Anushree Tandon, Ashish Gupta, Vibhuti Tripathi · Asia Pacific Journal of Marketing and Logistics · 2016 · 54 citations
Business, Marketing, Retail Management +17
Examining the Impact of Customers’ Awareness, Risk and Trust in M-Banking Adoption
Prashant Tiwari, Shiv Kant Tiwari, Ashish Gupta · FIIB Business Review · 2021 · 53 citations
Business, Information Systems, Information Technology +16
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