Concepedia

Vibhuti Tripathi

VT

4

Publications

201

Citations

4

H-Index

2010

Active since

Affiliations

Motilal Nehru National Institute of Technology(Current)

Vibhuti Tripathi is an author at Motilal Nehru National Institute of Technology specializing in management, consumer behavior, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessCustomer SatisfactionArtsTourismBrandingPersuasion

Publications per year

2010–2019

4

Publications

4

Customer expectations of store attributes: A study of organized retail outlets in India

Piyali Ghosh, Vibhuti Tripathi, Anil Kumar · Journal of Retail & Leisure Property · 2010 · 97 citations · Full text

Customer Experience, Customer Satisfaction, Customer Expectations +10

Managing shopping experience through mall attractiveness dimensions

Anushree Tandon, Ashish Gupta, Vibhuti Tripathi · Asia Pacific Journal of Marketing and Logistics · 2016 · 54 citations

Customer Experience, Customer Satisfaction, Tenant Management +20

Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach

Rakesh Kumar, Vibhuti Tripathi · Global Business Review · 2019 · 39 citations

Celebrity ’, Green Marketing, Greenwashing +21

Shopping orientation and behavioural patterns of Indian consumers: study of a Tier II city

Piyali Ghosh, Vibhuti Tripathi, Smit Saini et al. · International Journal of Services Economics and Management · 2010 · 11 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

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