Journal of Retailing and Consumer Services · 2017 · 150 citations · 74 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand ConsumptionBrand EquityBrand ExperienceLuxury BrandingLuxury ConsumptionLuxury Brand Consumer BehaviorLuxury Brand Consumption BehaviorLuxury Brand PrestigeLuxury Brand Status SignalingLuxury Consumer BehaviorLuxury Consumption MotivesPositioning In Mature MarketsSocial Status Signaling
74
Measuring perceptions of brand luxury
Franck Vigneron, Lester W. Johnson · Journal of Brand Management · 2004 · 1.5K citations