Music and Information in Commercials: Their Effects with an Elderly Sample

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Andrew A. Mitchell, Jerry C. Olson · Journal of Marketing Research · 1981 · 1K citations

Business, Marketing, Marketing Management +12

Attitude toward the AD as a Mediator of Consumer Brand Choice

Terence A. Shimp · Journal of Advertising · 1981 · 823 citations

Business, Marketing, Marketing Management +12

Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework

Richard J. Lutz · 2022 · 638 citations

Business, Marketing, Social Psychology +15

Age Differences in Information Processing: A Perspective on the Aged Consumer

Lynn W. Phillips, Brian Sternthal · Journal of Marketing Research · 1977 · 315 citations

Education, Human Development, Aging +12