Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 5.2K citations · Full text

Business, Marketing, Marketing Management +14

Marketing Analytics for Data-Rich Environments

Michel Wedel, P.K. Kannan · Journal of Marketing · 2016 · 1.1K citations

Business, Marketing, Marketing Management +17

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Cait Lamberton, Andrew T. Stephen · Journal of Marketing · 2016 · 1.1K citations

Business, Marketing, Marketing Management +13

Creating Enduring Customer Value

V. Kumar, Werner Reinartz · Journal of Marketing · 2016 · 753 citations

Business, Marketing, Marketing Management +16

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Rajeev Batra, Kevin Lane Keller · Journal of Marketing · 2016 · 611 citations

Business, Marketing, Marketing Management +17