Concepedia

Market Mapping

Market Mapping is a strategic analytical framework used in deal sourcing that systematically identifies, categorizes, and visualizes the competitive landscape and potential investment opportunities within a target sector or industry to facilitate targeted opportunity discovery and prioritization.

49

Publications

2.5K

Citations

134

Authors

79

Institutions

Publications per year

2017–2026

18

Parents

Publications

49

Mapping technological capabilities into product markets and competitive advantage: the case of cholesterol drugs

Allan Afuah · Strategic Management Journal · 2002 · 281 citations · Full text

, , +17

Give me a two-by-two matrix and I will create the market: Rankings, graphic visualisations and sociomateriality

Neil Pollock, Luciana D’Adderio · Accounting Organizations and Society · 2012 · 198 citations · Full text

, , +4

Value stream mapping: literature review and implications for Indian industry

Bhim Singh, Suresh Garg, Surrender K. Sharma · The International Journal of Advanced Manufacturing Technology · 2010 · 191 citations

, , +16

Analysing the conceptual evolution of qualitative marketing research through science mapping analysis

Eva María Murgado‐Armenteros, María Gutiérrez-Salcedo, Francisco José Torres Ruíz et al. · Scientometrics · 2014 · 156 citations

, , +12

A holistic market conceptualization

Cristina Mele, Jaqueline Pels, Kaj Storbacka · Journal of the Academy of Marketing Science · 2014 · 150 citations

, , +9

1–5 of 49

Authors

134

  1. SJ
    Sarah Jewitt

    University of Nottingham, United Kingdom

    2 publications · 30 citations

    2

    h-index

  2. KS
    Kaj Storbacka

    University of Auckland, New Zealand

    2 publications · 177 citations

    2

    h-index

  3. BS
    Bernd Skiera

    Goethe University Frankfurt, Germany

    2 publications · 109 citations

    2

    h-index

  4. DM
    Daniel M. Ringel

    Goethe University Frankfurt, Germany

    2 publications · 109 citations

    2

    h-index

  5. MC
    Mike Clifford

    University of Nottingham, United Kingdom

    2 publications · 30 citations

    2

    h-index

1–5 of 134

Institutions

79

  1. Goethe University Frankfurt

    Frankfurt am Main, Germany

    2 h-index

    4 publications

    218 citations

  2. Dartmouth College

    Hanover, United States

    2 h-index

    2 publications

    58 citations

  3. University of California, Berkeley

    Berkeley, United States

    1 h-index

    2 publications

    104 citations

  4. University of Naples Federico II

    Naples, Italy

    1 h-index

    1 publications

    150 citations

  5. Nestlé (Germany)

    Markranstädt, Germany

    1 h-index

    1 publications

    17 citations

  6. Forest Science and Technology Centre of Catalonia

    Solsona, Spain

    1 h-index

    2 publications

    130 citations

  7. Cal Poly Humboldt

    Arcata, United States

    1 h-index

    2 publications

    122 citations

  8. Norwegian University of Science and Technology

    Trondheim, Norway

    1 h-index

    1 publications

    11 citations

1–8 of 79

Venues

  1. Journal of Marketing

    JM · 2 publications · 36 citations

    2

    h-index

  2. Choice Reviews Online

    CRO · 2 publications · 49 citations

    2

    h-index

  3. International Journal of Production Economics

    2 publications · 67 citations

    2

    h-index

  4. Marketing Science

    2 publications · 109 citations

    2

    h-index

  5. Food Quality and Preference

    2 publications · 61 citations

    2

    h-index

1–5