Concepedia

Customer Territory Mapping

Customer Territory Mapping is a strategic planning method in sales management that delineates geographic or demographic regions into distinct, manageable segments based on customer distribution, potential, and accessibility to optimize resource allocation and sales performance.

4

Publications

161

Citations

13

Authors

11

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

Visualization method for customer targeting using customer map

Janghee Woo, Sung Min Bae, Sang Chan Park · Expert Systems with Applications · 2005 · 71 citations

, , +14

Territoriality revisited: Other customer's perspective

Luorong Wu, Anna S. Mattila, Juyeon Han · International Journal of Hospitality Management · 2014 · 49 citations

, , +5

Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to be Known

Kevin Lane Keller, Katherine N. Lemon · Journal of Marketing · 2016 · 26 citations · Full text

, , +10

An Open Source Web-Mapping System for Tourism Planning and Marketing

Stacy Supak, Hugh A. Devine, Gene Leroy Brothers et al. · Journal of Travel & Tourism Marketing · 2014 · 15 citations

, , +15

1–4 of 4

Authors

13

  1. GL
    Gene Leroy Brothers

    Rashtriya Raksha University, India

    1 publications · 15 citations

    1

    h-index

  2. HA
    Hugh A. Devine

    North Carolina State University, United States

    1 publications · 15 citations

    1

    h-index

  3. SC
    Sang Chan Park

    Korea Advanced Institute of Science and Technology, South Korea

    1 publications · 71 citations

    1

    h-index

  4. AS
    Anna S. Mattila

    Pennsylvania State University, United States

    1 publications · 49 citations

    1

    h-index

  5. KL
    Kevin Lane Keller

    Dartmouth College, United States

    1 publications · 26 citations

    1

    h-index

1–5 of 13

Institutions

11

  1. Pennsylvania State University

    State College, United States

    1 h-index

    3 publications

    147 citations

  2. Hanbat National University

    Daejeon, South Korea

    1 h-index

    1 publications

    71 citations

  3. Marketing Science Institute

    Cambridge, United States

    1 h-index

    2 publications

    52 citations

  4. Texas A&M University

    College Station, United States

    1 h-index

    1 publications

    26 citations

  5. Dartmouth College

    Hanover, United States

    1 h-index

    1 publications

    26 citations

  6. Korea Advanced Institute of Science and Technology

    Daejeon, South Korea

    1 h-index

    2 publications

    142 citations

  7. E Ink (South Korea)

    Seoul, South Korea

    1 h-index

    1 publications

    26 citations

  8. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    1 publications

    26 citations

1–8 of 11

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 1 publications · 15 citations

    1

    h-index

  2. Journal of Marketing

    JM · 1 publications · 26 citations

    1

    h-index

  3. 1

    h-index

  4. Expert Systems with Applications

    1 publications · 71 citations

    1

    h-index

1–4