Territory Management

Territory Management is a strategic sales planning process that involves the systematic design, allocation, and optimization of geographic or customer-based regions to maximize sales efficiency, resource utilization, and market coverage within a given sales organization.

117

Publications

5.3K

Citations

227

Authors

129

Institutions

Publications per year

2017–2026

23

Authors

227

  1. RZ
    Roger Z. Ríos‐Mercado

    Universidad Autónoma de Nuevo León, Mexico

    6 publications · 342 citations

    6

    h-index

  2. AA
    Andris A. Zoltners

    Northwestern University, United States

    5 publications · 256 citations

    5

    h-index

  3. CB
    Charles B. Weinberg

    University of British Columbia, Canada

    4 publications · 230 citations

    4

    h-index

  4. DW
    David W. Cravens

    Texas Christian University, United States

    4 publications · 212 citations

    4

    h-index

  5. AB
    Adrian B. Ryans

    Western University, Canada

    4 publications · 230 citations

    4

    h-index

1–5 of 227

Venues

  1. Journal of Marketing Research

    10 publications · 437 citations

    10

    h-index

  2. Journal of Marketing

    JM · 4 publications · 127 citations

    4

    h-index

  3. Journal of Personal Selling and Sales Management

    JPSSM · 3 publications · 110 citations

    3

    h-index

  4. Journal of Theoretical Biology

    3 publications · 75 citations

    3

    h-index

  5. Computers & Operations Research

    3 publications · 210 citations

    3

    h-index

1–5