Differences in the city branding of European capitals based on online vs. offline sources of information - Concepedia

Concepedia

Publication | Closed Access

Differences in the city branding of European capitals based on online vs. offline sources of information

44

Citations

76

References

2016

Year

Arturo Molina, Alejandra C. Fernández, Mar Gómez, Evangelina Aranda García

Tourism Management

AdvertisingOffline SourcesCity BrandingPositioning (Marketing)ManagementBusinessPlace BrandEuropean CapitalsMarketingMarketing Strategy

References

	Year	Citations

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