Concepedia
Tourism Management · 2016 · 44 citations · 76 references
AdvertisingOffline SourcesCity BrandingPositioning (Marketing)ManagementBusinessPlace BrandEuropean CapitalsMarketingMarketing Strategy
76
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations
Customer Satisfaction, Quality Of Life, Measurement Theory +18
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.1K citations
Customer Satisfaction, Structural Equation Models, Management +6
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.2K citations
Computational Social Science, Social Networks, Social Media +12
Bootstrap Methods: Another Look at the Jackknife
B. Efron · The Annals of Statistics · 1979 · 17.1K citations · Full text
Engineering, Machine Learning, Sampling Optimization +18
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.7K citations