Concepedia

Arturo Molina

AM

43

Publications

3.2K

Citations

30

H-Index

2002

Active since

Affiliations

University of Castilla-La Mancha(Current)

Universidad Autónoma de Chile

CUNEF Universidad

Universidad de Oviedo

Arturo Molina is an author at University of Castilla-La Mancha specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessCustomer SatisfactionConsumer ResearchTourismDestination MarketingConsumer BehaviorCultureMarketing Strategy

Publications per year

2002–2024

43

Publications

43

An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector

David Martín‐Consuegra, Arturo Molina, Águeda Esteban Talaya · Journal of Product & Brand Management · 2007 · 389 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Research +17

A destination-branding model: An empirical analysis based on stakeholders

Juan A. García, Mar Gómez, Arturo Molina · Tourism Management · 2011 · 259 citations

Destination Marketing, Management, Brand Strategy +7

An integrated model of social media brand engagement

Mar Gómez, Carmen López, Arturo Molina · Computers in Human Behavior · 2019 · 215 citations

Social Media, Interactive Marketing, Management +4

A model of tourism destination brand equity: The case of wine tourism destinations in Spain

Mar Gómez, Carmen López, Arturo Molina · Tourism Management · 2015 · 183 citations

Marketing, Customer Satisfaction, Culture +8

Relational benefits and customer satisfaction in retail banking

Arturo Molina, David Martín‐Consuegra, Águeda Esteban Talaya · International Journal of Bank Marketing · 2007 · 181 citations

Relational Benefits, Customer Satisfaction, Relationship Marketing +14

Rows per page

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