Mar Gómez

A destination-branding model: An empirical analysis based on stakeholders

Juan A. García, Mar Gómez, Arturo Molina · Tourism Management · 2011 · 259 citations

Destination Marketing, Management, Brand Strategy +7

An integrated model of social media brand engagement

Mar Gómez, Carmen López, Arturo Molina · Computers in Human Behavior · 2019 · 215 citations

Social Media, Interactive Marketing, Management +4

A model of tourism destination brand equity: The case of wine tourism destinations in Spain

Mar Gómez, Carmen López, Arturo Molina · Tourism Management · 2015 · 183 citations

Marketing, Customer Satisfaction, Culture +8

Tourism marketing information and destination image management

Arturo Molina, Mar Gómez, David Martín‐Consuegra · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2010 · 150 citations · Full text

Destination Image, Customer Satisfaction, Tourism Management +13

Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations

David Martín‐Consuegra, Estrella Díaz, Mar Gómez et al. · Physiology & Behavior · 2018 · 142 citations

Marketing, Customer Satisfaction, Behavioral Sciences +12