Estrella Díaz

Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations

David Martín‐Consuegra, Estrella Díaz, Mar Gómez et al. · Physiology & Behavior · 2018 · 142 citations

Marketing, Customer Satisfaction, Behavioral Sciences +12

The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis

Rocío Carranza, Estrella Díaz, David Martín‐Consuegra · Journal of Hospitality and Tourism Technology · 2018 · 112 citations

Total Quality Management, Customer Satisfaction, Structured Questionnaire +19

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

David Martín‐Consuegra, Monica Faraoni, Estrella Díaz et al. · Journal of Global Fashion Marketing · 2018 · 101 citations

Customer Satisfaction, Social Media Activity, Consumer Research +16

Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis

Estrella Díaz, Christina Koutra · International Journal of Hospitality Management · 2012 · 100 citations

Marketing Analytics, Customer Satisfaction, Persuasive Features +14

What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

Lamberto Zollo, Rocío Carranza, Monica Faraoni et al. · Journal of Retailing and Consumer Services · 2021 · 91 citations · Full text

Consumers ’ Intention, Socially Responsible Product, Consumer Decision Making +13