Estrella Díaz - Concepedia

Author

Estrella Díaz

University of Castilla-La Mancha ORCID

Also Known As

Diaz, Estrella, E. Barrios Díaz, Estrella Diaz, Estrella Diaz Sanchez, Estrella Díaz

Publications

1.4K

Citations

H-Index

116

Concepts

All Affiliations

University of Castilla-La Mancha Universidad Autónoma de Chile University of Science and Technology Beijing Universidad Internacional De La Rioja University of Florence

About

Estrella Díaz is an author at University of Castilla-La Mancha specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	14	17	935
2	Business	11	11	539
3	Engineering	7	7	275
4	Arts	3	3	175
5	Education	2	2	123

Estrella Díaz

Publications

1.3K

Citations

H-Index

Page 1

	Year	Citations
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations David Martín‐Consuegra, Estrella Díaz, Mar Gómez, Physiology & Behavior MarketingCustomer SatisfactionBehavioral SciencesUtilitarian MotivationsConsumer Study	2018	142
The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis Rocío Carranza, Estrella Díaz, David Martín‐Consuegra Journal of Hospitality and Tourism Technology Total Quality ManagementCustomer SatisfactionStructured QuestionnaireConsumer ResearchPartial Least Squares	2018	112
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model David Martín‐Consuegra, Monica Faraoni, Estrella Díaz, Journal of Global Fashion Marketing Customer SatisfactionSocial Media ActivityConsumer ResearchCommunicationSocial Media	2018	101
Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis Estrella Díaz, Christina Koutra International Journal of Hospitality Management Marketing AnalyticsCustomer SatisfactionPersuasive FeaturesOnline Customer BehaviorEngineering	2012	100
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance Lamberto Zollo, Rocío Carranza, Monica Faraoni, Journal of Retailing and Consumer Services Consumers ’ IntentionSocially Responsible ProductConsumer Decision MakingConsumer UncertaintyHealth Policy	2021	91
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity Pilar Fernández Ferrín, Belén Bande, M. Mercedes Galán‐Ladero, Journal of Cleaner Production Local Food SystemsEthnocentric TendenciesCultureCulinary StudiesEducation	2019	81
e-Banking Adoption: An Opportunity for Customer Value Co-creation Rocío Carranza, Estrella Díaz, Carlos Sánchez‐Camacho, Frontiers in Psychology	2021	77
PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM Rocío Carranza, Estrella Díaz, David Martín‐Consuegra, Industrial Management & Data Systems Customer SatisfactionMultigroup AnalysisDigital MarketingConsumer ResearchBusiness Promotion Strategies	2020	64
Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers Rocío Carranza, Lamberto Zollo, Estrella Díaz, Business Strategy and the Environment LuxurySustainable ConsumptionGreen MarketingSustainable DevelopmentBrand Strategy	2022	62
Project buffer sizing of a critical chain based on comprehensive resource tightness Junguang Zhang, Xiwei Song, Estrella Díaz European Journal of Operational Research Resource ConstraintEngineeringComprehensive Resource TightnessProject SchedulingIndustrial Engineering	2015	55

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