Lamberto Zollo

Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model

Riccardo Rialti, Lamberto Zollo, Alberto Ferraris et al. · Technological Forecasting and Social Change · 2019 · 400 citations · Full text

Business, Business Analytics, Management Information Systems +14

Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

Lamberto Zollo, Raffaele Filieri, Riccardo Rialti et al. · Journal of Business Research · 2020 · 366 citations · Full text

Business, Marketing, Marketing Management +13

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Lamberto Zollo, Riccardo Rialti, Anna Marrucci et al. · Current Issues in Tourism · 2021 · 136 citations · Full text

Management, Marketing, Tourism Management +17

Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?

Riccardo Rialti, Lamberto Zollo, Massimiliano Matteo Pellegrini et al. · Journal of Global Marketing · 2017 · 128 citations

Business, Marketing, Marketing Management +17

Exploring e-Loyalty Antecedents in B2C e-Commerce

Monica Faraoni, Riccardo Rialti, Lamberto Zollo et al. · British Food Journal · 2018 · 116 citations · Full text

Business, Information Systems, Marketing +17