Lamberto Zollo

Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model

Riccardo Rialti, Lamberto Zollo, Alberto Ferraris et al. · Technological Forecasting and Social Change · 2019 · 381 citations · Full text

Big Data Acquisition, Engineering, Data Science +12

Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

Lamberto Zollo, Raffaele Filieri, Riccardo Rialti et al. · Journal of Business Research · 2020 · 352 citations · Full text

Social Media, Brand Equity, Digital Marketing +10

How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience

Lamberto Zollo, Riccardo Rialti, Anna Marrucci et al. · Current Issues in Tourism · 2021 · 128 citations · Full text

Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?

Riccardo Rialti, Lamberto Zollo, Massimiliano Matteo Pellegrini et al. · Journal of Global Marketing · 2017 · 126 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

Exploring e-Loyalty Antecedents in B2C e-Commerce

Monica Faraoni, Riccardo Rialti, Lamberto Zollo et al. · British Food Journal · 2018 · 116 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Business-to-business Research +19