Rocío Carranza

The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis

Rocío Carranza, Estrella Díaz, David Martín‐Consuegra · Journal of Hospitality and Tourism Technology · 2018 · 112 citations

Total Quality Management, Customer Satisfaction, Structured Questionnaire +19

What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

Lamberto Zollo, Rocío Carranza, Monica Faraoni et al. · Journal of Retailing and Consumer Services · 2021 · 91 citations · Full text

Consumers ’ Intention, Socially Responsible Product, Consumer Decision Making +13

e-Banking Adoption: An Opportunity for Customer Value Co-creation

Rocío Carranza, Estrella Díaz, Carlos Sánchez‐Camacho et al. · Frontiers in Psychology · 2021 · 77 citations · Full text

PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

Rocío Carranza, Estrella Díaz, David Martín‐Consuegra et al. · Industrial Management & Data Systems · 2020 · 64 citations

Customer Satisfaction, Multigroup Analysis, Digital Marketing +25

Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers

Rocío Carranza, Lamberto Zollo, Estrella Díaz et al. · Business Strategy and the Environment · 2022 · 62 citations · Full text

Luxury, Sustainable Consumption, Green Marketing +25