Evangelina Aranda García

City branding in European capitals: An analysis from the visitor perspective

Mar Gómez, Alejandra C. Fernández, Arturo Molina et al. · Journal of Destination Marketing & Management · 2016 · 65 citations

Culture, Visitor Perspective, Urban Tourism +8

Mapping tourism and hospitality research on information and communication technology: a bibliometric and scientific approach

Arturo Molina, Mar Gómez, María Victoria Fernández Molina et al. · Information Technology & Tourism · 2022 · 62 citations · Full text

What content to post? Evaluating the effectiveness of Facebook communications in destinations

Arturo Molina, Mar Gómez, Andrew Lyon et al. · Journal of Destination Marketing & Management · 2020 · 54 citations

Social Media, Destination Marketing, Content Marketing +11

Differences in the city branding of European capitals based on online vs. offline sources of information

Arturo Molina, Alejandra C. Fernández, Mar Gómez et al. · Tourism Management · 2016 · 44 citations

Advertising, Offline Sources, City Branding +7

Consumer service and loyalty in Spanish grocery store retailing: an empirical study

Arturo Molina, Víctor Javier Mangas Martín, Jesús Santos del Cerro et al. · International Journal of Consumer Studies · 2009 · 40 citations

Customer Satisfaction, Consumer Decision Making, Empirical Study +15